How Pavel Tretyakov competed with the emperor

Before the revolution, patronage of the arts was considered not only charitable, but also beneficial for the donor himself, and the point here was not taxes at all. According to the ideas of merchants in the old days, this activity avoided the terrible temptation – the power of money. Most often, wealthy industrialists became patrons of shelters, hospitals, and educational institutions. At first, the partners and competitors laughed at the Tretyakov brothers’ passion for painting, but time, of course, put everything in its place.

Pavel and Sergey Tretyakov were the eldest children in a well-known merchant family. Continue reading →